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21 May 2023

Digital Marketing Analytics to

Increase Returns

Are you looking to maximize your return on investment (ROI) in digital marketing? Analytics are a powerful tool that can help you make more informed decisions, track progress, and get the most out of your marketing campaigns. In this blog, we’ll look at the three key digital marketing analytics you should use to maximize your returns.

1. New Customers Versus Returning Customers Within Digital Marketing Analytics

The first key digital marketing analytics you should use to maximize your ROI is customer retention. It’s no secret that it’s far more cost-effective to keep existing customers than to acquire new ones. That’s why tracking your customer retention rate is essential for evaluating the success of your campaigns. The culmination of your retention rate against your customer lifetime value highlights the where to lift engagement.

Your customer retention rate is the percentage of customers that come back to your business after their initial purchase. Customers who remain loyal to your business are more likely to spend more over time, so it’s important to track this metric. There are several tools available that let you see customer-level details and track their activity. This will help you measure how long customers are retained and identify which campaigns are working best.

2. Enhancing Brand Awareness with Engagement Metrics

The second key digital marketing analytics tool to improve on ROI is engagement metrics. Brand awareness is essential to growing your business, as it helps you attract more customers, engage existing ones, and build loyalty over time. Therefore, tracking your engagement metrics is important for measuring the success of your campaigns.

Engagement metrics measure how your customers interact with your brand on social media, websites, and other digital channels. They let you measure likes, shares, clicks, page views, time on site, and other interactions with your content. This data will help you understand how your campaigns are resonating with your target audience, so you can adjust your strategies accordingly.

3. Optimising Conversion with Re-Measurement

The third key digital marketing analytics is re-measurement. As the name implies, it’s the process of tracking the performance of your campaigns over time. You can uncover opportunities to optimize your strategies and fine-tune your tactics for better results.

To track your re-measurement metrics, you need to set up your customer journey and understand how conversions occur. Tracking each step of the customer journey, from page visits to purchases is vital. With this data, you can identify potential optimisations and fine-tune your campaigns for better returns.

Digital marketing analytics are essential for success in today’s competitive landscape. By tracking the right metrics, you can retain customers, enhance brand awareness, and optimize conversions for maximum returns. To learn more about how to get the most out of your digital marketing analytics, get in touch with us today.